With the selection of the Mammoths as the new school mascot, Amherst College has mostly closed the book on the controversial "Lord Jeff." One exception: a hotel owned by the school.
It's been 14 months since Amherst College decided to get rid of the mascot and rename the Lord Jeffery Inn, which sits next to the town common.
Lord Jeffery Amherst was a British general who suggested biological warfare against Native Americans.
The delay in the renaming doesn't surprise Liping Cai. He directs the tourism and hospitality research center at Purdue University, and studies hotel branding.
"It's more than just a name change," Cai said. "Lots of emotions at play and lots of stakes for many different people."