Amherst official tweets at CVS: 'I don't think your college-aged customers need this'

Amherst, Massachusetts, Town Manager Paul Bockelman posted a tweet Wednesday night aimed at a CVS pharmacy on University Drive, just down the road from UMass Amherst. The tweet urged CVS to take down a display of drinks and cups.

The tweet said "I don't think your college-aged customers need this borg-ish serving suggestion!"

Bockelman also tweeted a photograph of the CVS display of red plastic cups and big bottles of electrolytes, similar to Gatorade and often used in "borgs."

A "borg" is a TikTok-inspired mix of alcohol, water and flavoring.

Last month, before St. Patrick's Day, dozens of people were taken by ambulance to the hospital after taking part in a "borg drinking challenge" during Blarney Blowout, a major partying event in the college town.

Bockelman said, in the past, Blarney Blowout led to arrests due to student rowdiness, but this time it became a medical emergency.

"Borgs are the difference and that's something that we have to to take seriously," he said.

Bockelman got the response he was looking for from CVS.

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In an email, Mary Gattuso from CVS said the display has been taken down and replaced with beverages and snacks.

Bockelman tweeted, "Thanks!"