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PBS News Hour

Pastor leading Target boycott on the retailer's response

Season 2025 Episode 234 | 6m 11s

Target is reeling as sales have stalled and its stock price has plunged. The company faced backlash after a rollback of its DEI initiatives prompted a boycott that slowed store traffic nationwide, one of the factors that pushed CEO Brian Cornell to step down. Now, Target is scrambling to reset its image. Geoff Bennett discussed more with Pastor Jamal Bryant, who spearheaded the Target boycott.

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